Everything from the guest count to the setting to the attire has changed. In fact, more and more brides have decided to forgo the fairytale princess dress in favour of more low-key options instead.
Vast swathes of tulle and lace have been replaced by slinkier high street numbers. Veils rarely get a look in – if they do, they’re more understated than in previous years – with hairpieces tending to take centre stage nowadays. Dress lengths vary, as do accessories and most brides seem to be buying with longevity in mind.
While high street bridal fashion may not be for everyone, it definitely provides a more affordable alternative for those looking to keep their big day within budget and there are plenty of traditional (and not-so-traditional) gúnas, jumpsuits, and suits out there to choose from. If nothing else, one of the below would definitely qualify as an appropriate day two ‘fit.
Shop our edit of the best affordable bridal fashion below.